If you count salons within 2 km from your house then you cannot count by your hand because the competition is very nowadays. Every single person wants to set up their business and earn money. As competition and innovation are high so the way of promotion should be also standard. As we know, every age group is utilizing the mobile phone and internet so according to this the best way to build the good brand value of salon is digital marketing.
The online time enables your salon to speak with a bigger number of people over a more extensive region than conventional advertising, however, there are such a significant number of roads for promoting.
Here is the useful data which helps you in online promotion. Recent research shows that-
- 61% of customers come from search engine optimization
- 54% of clients visit the salon by online ads that are shown in the videos, Facebook, Instagram, websites, etc.
- 30% of potential beauty salon clients are more likely to start online searches from online advertising.
- 31% of people pick the products and services from the yellow pages i.e. from print or online.
Various methods to use digital platform for the promotion of salon-
- Get listed your salon on google business listing–
The very first thing you should do when you start a salon is getting it on google listing. The listing shows every detail like contact details, timings, customer reviews, directions, etc.
Google listing plays an important role to promote the salon online because clients get the correct information then they will prefer to visit the salon. Also, add the proper services and keywords so that clients can easily attract.
- Make a database of your client’s information–
Gather essential client data and phone numbers for customized message advertising. Use birthday celebrations or arrangement suggestions to feature exceptional offers, new items or services
One basic piece of the salon is the intensity of referrals and you should utilize promoting messages and different correspondences to remind individuals to suggest friends and relatives, offering great deals or discounts as an award for the extra business.
- Promotion on social media–
Social media is the best platform to promote any type of business. If a bride wants a makeup for their wedding then she firstly visits the Facebook or Instagram page after the complete satisfaction she will visit the salon.
Photos are a great way to showcase your team’s skills and get new clients at the door. Few tips to get customers from social media i.e.-
- Post before and after photos
- Upload video tutorials
- Increase likes, reviews, and comments on the post or social media page.
- Make a contest and give great deals or offers for the winners
- Gift baskets during the holiday
- Upload the images of tour stylish and technicians to attract new clients.
- Create an application for the client the engagement–
Now, the size of your beauty salon does not matter because people prefer to book an appointment from the application with their phone. Now, no one has time to visit the salon and reserve the time, they want everything easy and simple so they choose the app to make it simple, convenient and time-saving.
There are numerous approaches to make an application, yet you can make an application for your salon, requiring no specialized, helping you stay in contact with clients rather than through unoriginal messages. You can promote the application in your salon to clients or urge possibilities to install it and book their first arrangement via web-based networking media, with offers and deals which keep them to returning.
- Make a mobile-friendly website-
If you to engage more and more new customers then it is highly essential to make a mobile-friendly website along with a well-designed website. It also helps you to stay ahead of the local competitors.
From the current study, it is shown that 20% of salon traffic is coming from mobile users. If your salon site isn’t mobile-friendly then you will not be seen by a huge piece of the people. Also, if new customers can’t see you on the search engine result page then they will reserve your competitor’s salon.
- Start a salon blog-
Google gives priority to quality content. From the google update, it is clear that they will give a higher ranking on the search engines to those websites who have engaging and quality content. So, higher the ranking means higher customer engagement.
A month to month blog is an extraordinary path for salons to make the substance that Google is so ravenous for. Tips to how to write an engaging blog-
- Write about useful tips for hair, skincare, etc.
- Update about the latest trend which is very much in demands nowadays
- The image says more than words. Always put the image with your blogs. It attracts more readers.
- Use anchor text in the middle of the blog so that people can directly link to your website by clicking the link.